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Words, language and writing by the one of the greatest innovators in the English language. 7 ways to put a zing in your writing
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Words, language and writing by the one of the greatest innovators in the English language. 7 ways to put a zing in your writing

The greatest words and writing secrets by Virginia Woolf (Part 2) Woolf is considered one of the greatest innovators in the English language. 1. POWER WORDS: “When I cannot see words curling like rings of smoke round me I am in darkness—I am nothing.”  Virginia Woolf Susan McKenzie: In the beginning was the word says the Hebrew Bible – words are powerful – make sure your words work for you. 2. RIGHT WRITING: “The most extraordinary thing about writing is that when you’ve struck the right vein, tiredness goes. It must be an effort, thinking wrong.”  Virginia Woolf Susan McKenzie: …Read more

7 writing secrets from the greatest modernist literary figure of the 20th century (Part I)
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7 writing secrets from the greatest modernist literary figure of the 20th century (Part I)

The writing secrets of Virginia Woolf with comments by Susan McKenzie 1.  TREAT ALL WRITING AS AN ESSAY A good essay must have this permanent quality about it; it must draw its curtain round us, but it must be a curtain that shuts us in not out. (Virginia Woolf). SUSAN MCKENZIE: Treat all writing including business writing as a form …Read more

Life is not a solo flight. Fly high with these 14 tips
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Life is not a solo flight. Fly high with these 14 tips

1.“The future never just happened. It was created.” (WILL & ARIEL DURANT The Lessons of History). You must make an effort to work with others (teamwork) and to reach out to others (networking). In this way you create a  better future. Life is not a solo flight. It is a joint venture with others, involving teamwork and networking. 2. Heart …Read more

Uniqueness sells. 7 top selling features that guarantee success
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Uniqueness sells. 7 top selling features that guarantee success

1. Unique Selling Points (USPs) are what you need to emphasize, and they must support you and transmit a message that says: Buy me (hire me), buy my product and services. When you buy me, hire me, buy my products and services, you will get these specific benefits XXXXXX 2. Uniqueness means others do not offer this or do not …Read more

10 high ways to be on the highway of success
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10 high ways to be on the highway of success

1. IMPRESSIONS COUNT The road to success starts with impressions so make your impressions count. Ashraf Chaudhry says the brand mindset is the success mindset. When we present ourselves like a brand and display brand values – we show more clearly what we stand for and how we deliver what we say we will deliver. 2. Larger than life BLESSING. …Read more

8 ways to harness perception, reality and results, and 5 ways to improve your image
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8 ways to harness perception, reality and results, and 5 ways to improve your image

1. Smarten up outward appearances. Packaging is the icing on the cake Packaging is the container and wrapping and is everything that contains, identifies, protects, displays, promotes and in some way makes the product marketable. 2. Leverage on packaging power. PERCEPTION IS REALITY Packaging makes all the difference, giving the perception of the product being good or bad, excellent or …Read more

20 Ways to improve your USP, your unique selling stance
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20 Ways to improve your USP, your unique selling stance

YOUR SELLING SLOGAN USP formulation should be your top priority American advertising executive Rosser Reeves coined the phrase Unique Selling Position (USP) in two parts: (A) Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each target customer: “Buy this product, and you’ll get …Read more

5 ways to impress your boss, your clients and your world (Pole Position, part 1)
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5 ways to impress your boss, your clients and your world (Pole Position, part 1)

Be Larger than Life Impress by leveraging on all the benefits that a brand is and stands for – the best brands, of course. 5 Advantages of being a Brand 1. Larger than life – you look bigger, better and more impressive. 2. Easier selling – branding makes selling easier. 3. Capturing hearts, minds and purse strings – branding captures …Read more

Masterminding success part 2: 7 Habits for success
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Masterminding success part 2: 7 Habits for success

INTER-DEPENDENT Stephen Covey hit the spot when he penned The 7 Habits of Highly Effective People. Ashraf Chaudhry recommends this book for all those who want to be highly effective. Highly effective people are neither dependent nor independent. They are inter-dependent, pooling talent and resources to multiply their strengths to create synergies and optimizations. When masterminds join their brains together, …Read more

5 ways to mastermind your success
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5 ways to mastermind your success

LAUNCHING YOU One the keys to success is creating and building a mastermind group.  Mastermind is a two in one word – Master and Mind. You are the controller of your mind and a Mastermind group is a number of people who come together, and together they create ideas that collectively help members of the group to be more successful. …Read more

4 ways to make SWOT work for you. Swot up today
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4 ways to make SWOT work for you. Swot up today

STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS (SWOT) SWOT is a model used to analyze the stategic positions of companies, brands or business units. As you are brand, you need to SWOTify yourself too. SWOT focuses on internal and external factors. External factors include physical location, industry, company and profession. STRENGTHS Strengths include positive attributes and selling points - positive personal traits, commitment enthusiasm and …Read more

It’s never too late to make resolutions. Ten actions for a better 2011 by Ashraf Chaudhry
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It’s never too late to make resolutions. Ten actions for a better 2011 by Ashraf Chaudhry

BURNISHING YOUR BRAND 1. Make this the year to embrace the concept that you are a brand, and that you will take action to nurture, develop and expand the brand that is you. SELL MORE 2. Make time to study the principles of selling and put them into practice with colleagues, associates and clients.   RESUME REWRITE 3. Rewrite your …Read more

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