Job Hunting

10 Cover letter secrets to get you the Job Interview
Business
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10 Cover letter secrets to get you the Job Interview

Secret 1 The first secret is that the real purpose of the cover letter is to get you the interview. Thus you must ask for the interview in your letter. That is the whole point of the cover letter.  It is a tool to get you the interview. As a tool the cover letter is an important as the resume. The best cover letter induces the reader to take a look at the resume. Use language that will entice the reader to take a closer look at the resume and want to meet you. All resumes need an accompanying cover …Read more

Cover letter care: Write your best cover letter. Here’s how in 8 easy steps
Business
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Cover letter care: Write your best cover letter. Here’s how in 8 easy steps

What is a cover letter?  A cover letter is an introductory letter/communication that informs the reader why you have sent a particular attachment such as your resume. This letter/message provides additional (more) information. 1. FIRST IMPRESSIONS COUNT The letter is your chance to impress a potential client or an employer.  This letter is about highlighting your experience, your personality and …Read more

Impressionable networking – don’t screw it up! 10 ways to put a shine on your professional polish!
Business
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Impressionable networking – don’t screw it up! 10 ways to put a shine on your professional polish!

PROFESSIONAL POLISH AND PANACHE Remember it is about putting on the best professional polish. Just as we put on clothes we should remember to wear our professional polish too.  It gives a great shine and the shine can make all the difference. Look Good Head to toe – keep it spanking sparkling clean and shining.  Better to be overdressed, never …Read more

Burgers without buns. Is your job application like a burger without a bun?
Job Hunting
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Burgers without buns. Is your job application like a burger without a bun?

Is a burger still a burger without a bun? Getting ahead in the job market starts with the job application. It needs to be complete and a tailor-made CVs and  cover letters will result in more success. Think of a burger — is it a burger if there is no bun. There has to be a covering — even if …Read more

Ten Commandments of networking
Business
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Ten Commandments of networking

10 COMMANDMENTS 1. Thou shalt drop the ‘what-is-in-it-for-me?’ attitude. 2. Thou shalt remain on autopilot to network all the time. 3. Thou shalt feed the relationship instead of leeching on it. 4. Thou shalt carry networking tools with you all the time. 5. Thou shalt listen and ask questions. 6. Thou shalt give referrals when possible. 7. Thou shalt follow …Read more

Working abroad: 15 must-read points before you pack your bags
Job Hunting
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Working abroad: 15 must-read points before you pack your bags

ON THE RADAR SCREEN Dreaming of paradise is totally natural and thinking of greener pastures is the most natural thing to do. In olden days country folk thought the city streets were paved with gold. Of course they are not but there were and are always greater opportunities where there are bright lights – that includes relocating within the country …Read more

10 cover-letter writing secrets
Business
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10 cover-letter writing secrets

10 cover-letter writing secrets. Ashraf Chaudhry reveals 10 Dos and 5 Don’ts DOs 1. Cover letters remain relevant and crucial. Why? Because it is your introduction and your opportunity to say why you are the best person for the job. 2. Your cover letter is your sales letter. Your cover letter the spokesman of the résumé. Give the spokesman an …Read more

18 cover letter mistakes to avoid
Business
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18 cover letter mistakes to avoid

18 cover letter mistakes to avoid, by Ashraf Chaudhry 1. Addressing letters, “Dear Sir:” or “Dear Sirs:” Readers may be women. If gender is unclear, the salutation should be something like “Dear Hiring Manager,” or “Dear Human Resources Manager.” 2. Addressing letters, “To whom it may concern.” Or “Dear Whomever”. Find out who will receive the correspondence, and address it …Read more

Your resume is your passport to success or failure! 10 Wake-up calls
Business
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Your resume is your passport to success or failure! 10 Wake-up calls

  1. OPENING GAMBIT: “A résumé isn’t an autobiography, it’s a marketing document. So the goal isn’t to tell every single thing about yourself, but rather to get an interview. This is why a résumé should be a tease, not treatise.” PENELOPE TRUNK, The Brazen Careerist 2. MARKETING TOOL: A résumé is a marketing communication tool. Imagine the résumé as …Read more

26 resume screws ups to avoid. Guaranteed you will laugh
Business
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26 resume screws ups to avoid. Guaranteed you will laugh

Laughing-stock résumés aka 26 screw ups to avoid. These are sentences from résumés! 1. “Finished eighth in my class of ten.” 8 out of 10 – that is not an achievement! 2. “Received a plague for Salesperson of the Year.” plaque 3. “Reason for leaving last job: maturity leave.” Maternity leave 4. “Failed bar exam with relatively high grades.” 5. “Am a …Read more

10 high ways to be on the highway of success
Books
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10 high ways to be on the highway of success

1. IMPRESSIONS COUNT The road to success starts with impressions so make your impressions count. Ashraf Chaudhry says the brand mindset is the success mindset. When we present ourselves like a brand and display brand values – we show more clearly what we stand for and how we deliver what we say we will deliver. 2. Larger than life BLESSING. …Read more

8 ways to harness perception, reality and results, and 5 ways to improve your image
Books
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8 ways to harness perception, reality and results, and 5 ways to improve your image

1. Smarten up outward appearances. Packaging is the icing on the cake Packaging is the container and wrapping and is everything that contains, identifies, protects, displays, promotes and in some way makes the product marketable. 2. Leverage on packaging power. PERCEPTION IS REALITY Packaging makes all the difference, giving the perception of the product being good or bad, excellent or …Read more

20 Ways to improve your USP, your unique selling stance
Books
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20 Ways to improve your USP, your unique selling stance

YOUR SELLING SLOGAN USP formulation should be your top priority American advertising executive Rosser Reeves coined the phrase Unique Selling Position (USP) in two parts: (A) Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each target customer: “Buy this product, and you’ll get …Read more

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